Two99’s Guide to Advanced SEO Techniques for Dominating 2024 Search Rankings
In 2024, SEO focuses on user experience and content quality, with AI and machine learning integration enhancing the ability of search engines to understand user intent and deliver personalized results. The rise of voice search and mobile-first indexing shift the focus to conversational queries and seamless mobile experiences. Google’s core updates, which are significant changes to its search algorithms, aim to improve search results quality. In March 2024, a core update aimed to remove up to 40% of low-quality websites, aiming to eliminate unhelpful, irrelevant, and unoriginal content while rewarding high-quality pages that provide genuine value to users.